Why is CONTENT important for your website?

Many times artists, production companies and producers don’t feel that they need to add content to their website – but I tell you now that you need to change your thinking.  Do you have any idea what the main source for advertising is on the internet?  Content!  Period point blank, you can link to every website, pay for all the Google Adwords not including PPC/CPC programs and you still will not stand up against CONTENT.

I have been working and researching information on the web for several years and I also write content for many websites.   I’m gonna share some secret information to producers, artists and anyone in the music industry.  I can almost guess that everyone who lands on my site has a Myspace page – my question to you is this, Do you have your own personal website?  If you’re an artists, most likely you are depending on your Myspace.com buzz to get you noticed.  Beyond all the hype and marketing programs that Myspace develop – if you depend on Myspace.com you will struggle.  Do NOT depend on your myspace page to exploit your musical talents without having your OWN artists website.  And when I say your own WEBSITE, I mean www.yourbandname.com, not www.myspace.com/yourbandname.  If you do not have a website or domain name – you should go here NOW and get your domain – I Got Domains.  First thing you should do is purchase your(dot)com address before someone else does.  VERY IMPORTANT.  I would not even touch this conversation if I had not met so many artists without a website.  You do not have to wait for a website to be developed.  Purchase your domain name today – they are not expensive, only $7-$9 a year.  If you have not done it then go do it.

Before I go on I have to add that I’m not against myspace.com music sites – they are cool.  Don’t delete it, keep it for developing a fan based, but don’t depend on a decorated A&R rep to filter through millions of bands to find you.  As a matter of fact, link your myspace page from your main website (www.yourname.com). For those of you who have this information good for you.

Now that we have that out of the way, here is the good stuff.  Why is CONTENT important for your website?  It’s definitely not because people will read it all – and I know some of you will say, “I don’t want all that clutter and information that no one will read.  Well guess what?  It doesn’t matter, but content does several things for a company, especially in production, producing and developing – it builds credibility.  The MAIN thing is that is get’s you in the organic listings of the search.  Organic is the FREE listing when you search on Google – NOT the sponsored ads at the top and on the right side, but the middle FREE listings.  That’s right FREE listing.  Content is the best way to get there – the more relative content you have based on your keywords and tags the higher you end up in the search rankings.

Now why is that an advantage for musicians, producers and production companies?  Because the people looking for producers, development and publicity are looking for us.  Fact is, it is hard to beat the news related websites out for certain keywords in PPC/CPC and the marketing programs online are expensive for what you get.  Plus there is no accurate tracking.  If you have a website, then you can add content.  Content will help you get the visitors you need by adding relavent information to your site.  If your in production then there are several avenues of content that can be added to your site to help reach that front page organic listing.  When adding content be patient, because spiders crawl frequently and tags are constantly updated – so that means it takes time to rank up in google.  So my advice is to utilize that time by creating content now so that in the future you can be in the organic listings and save you tons of marketing money.

Keep coming back for more updates on Content, MUSIC and Promotion!

KJ

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~ by KJ on April 20, 2009.